Hamburg based TöpferGrenvilleCrone is the new lead agency for mobile.de. Besides their current agency HKS&B Hamburg, Berlin based competitor Heimat und Aimaq, Rapp, Stolle had also submitted their bid. With the new campaign, scheduled to go on the air early 2005, mobile.de mainly addresses car buyers. Marketing CEO Tobias Schlösser also picked a new media agency. At the pitch, Berlin’s DIEMEDIAFABRIK succeeded over Hamburg based Initative Media to win the media planning budget.
(03.11.2004)