More than 4,000 of the world’s most amazing achievements are listed in the 2014 Guinness World Records Book, which is available in stores now. The „Bibliographisches Institut” publishes it – and we put it underneath the Christmas tree. The campaign for the book publication is aimed at children aged seven and above as potential readers and at their parents and grandparents as buyers. It’s the perfect Christmas gift for curious people.
We’ve booked commercials in cinemas all over Germany from October to December 2013. The persuasive 20-second ad uses simple means and is a tribute to good old books: young and old sitting at the table, quite nostalgically, browsing and reading, amazed at the 2014 Guinness World Records Book. We have the commercial running with specially selected children’s movies, to specifically target families (family cluster). It is being shown before current box office successes such as „Fack Ju Göhte” (international title „F*ck You, Goethe”) or „Das kleine Gespenst” (international title „The Little Ghost”). In November and December, we additionally place the bold promotion for the freshly printed book on Facebook, parenting and movie portals and on children’s, parenting and women’s magazines’ websites.
The Guinness World Records Book is published on paper annually since 1955.